ANDRES RUIZ
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Bay Area Air Quality Management District

Envision, Deliver, Protect, 2017 Annual Report
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Working under We The Creative design agency, I was the lead designer on the 2017 annual report from conception to completion. The project consisted of a printed book, and interactive website.

Working under We The Creative design agency, I was the lead designer on the 2017 annual report from conception to completion. The project consisted of a printed book, and interactive website.

BAAQMD’s mission is to adopt and enforce air pollution regulations across an economically and culturally diverse 9-county Bay Area. It was important that the report convey optimism about the future and redoubled commitment to their science-based mis

BAAQMD’s mission is to adopt and enforce air pollution regulations across an economically and culturally diverse 9-county Bay Area. It was important that the report convey optimism about the future and redoubled commitment to their science-based mission.

The concept for the design was derived from space-tech design aesthetics, which was a nod to the area’s deep roots in technology. With bold graphic elements throughout, tinted stylized photography, and asymmetric layouts, the report is a progressive

The concept for the design was derived from space-tech design aesthetics, which was a nod to the area’s deep roots in technology. With bold graphic elements throughout, tinted stylized photography, and asymmetric layouts, the report is a progressive, engaging and a professional experience that stands out from other annual reports.

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