Hotel Angeleno, Rebrand
Hotel Angeleno, the iconic independent boutique hotel in West Los Angeles, undertook a multimillion dollar renovation and decided to refresh and reposition the brand. Working under Jovenville, I was the lead designer, working along side the Creative director, to produce the concepts and design that would become Hotel Angeleno rebrand.
The re-conception of the hotel logo, brand colors and tagline 'We are NOT Square', have elevated the brand and brought the contemporary, clean and vibrant look they were looking for. Brand identity, DND signage, key system, and sales kits were all part of the comprehensive work provided for Hotel Angeleno.